Data Sets for Statistical Methods in Customer Relationship
Management by Kumar and Petersen (2012).
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Documentation for package ‘SMCRM’ version 0.0-3
Help Pages
| acquisitionRetention | Acquisition-Retention Data from Chapter 5 |
| customerAcquisition | Customer Acquisition Data from Chapter 3 |
| customerChurn | Customer Churn Data from Chapter 6 |
| customerRetentionDemographics | Demographics Data for Customer Retention (Chapter 4) |
| customerRetentionLifetimeDuration | Lifetime Duration Data for Customer Retention (Chapter 4) |
| customerRetentionTransactions | Transactions Data for Customer Retention (Chapter 4) |
| customerWinBack | Customer Win-Back from Chapter 7 |