customerRetentionLifetimeDuration {SMCRM}

Lifetime Duration Data for Customer Retention (Chapter 4)

Description

Lifetime Duration Data for Customer Retention (Chapter 4)

Usage

  customerRetentionLifetimeDuration

Format

Data frame with the following 8 variables

customer

customer number (from 1 to 500)

x

The number of transactions by a given customer over all time periods. Here we assume that it is the sum of the variable Purchase where customers at most made 1 purchase per quarter.

tx

time of the last transaction, i.e. the last quarter where purchase == 1

T

total time between the first purchase and the end of the observation window, i.e. 12 quarters for all customers

See Also

customerRetentionTransactions

Examples

data(customerRetentionLifetimeDuration)
  str(customerRetentionLifetimeDuration)