customerChurn {SMCRM}

Customer Churn Data from Chapter 6

Description

Customer Churn Data from Chapter 6

Usage

  customerChurn

Format

Data frame with the following 11 variables

customer

customer number (from 1 to 500)

duration

time in days that the acquired prospect has been or was a customer, right-censored at 730 days

censor

1 if the customer was still a customer at the end of the observation window, 0 otherwise

avg_ret_exp

average number of dollars spent on marketing efforts to try and retain that customer per month

avg_ret_exp_sq

square of the average number of dollars spent on marketing efforts to try and retain that customer per month

total_crossbuy

total number of categories the customer has purchased during the customer's lifetime

total_freq

total number of purchase occasions the customer had with the firm in the customer's lifetime

total_freq_sq

square of the total number of purchase occasions the customer had with the firm in the customer's lifetime

industry

1 if the customer is in the B2B industry, 0 otherwise

revenue

annual sales revenue of the prospect's firm (in millions of dollar)

employees

number of employees in the prospect's firm

Examples

data(customerChurn)
  str(customerChurn)