customerRetentionDemographics {SMCRM}

Demographics Data for Customer Retention (Chapter 4)

Description

Demographics Data for Customer Retention (Chapter 4)

Usage

  customerRetentionDemographics

Format

Data frame with the following 8 variables

customer

customer number (from 1 to 500)

gender

1 if the customer is male, 0 if the customer is female

married

1 if the customer is married, 0 if the customer is not married

income

1 if income < \$30,000 2 if \$30,001 < income < \$45,000 3 if \$45,001 < income < \$60,000 4 if \$60,001 < income < \$75,000 5 if \$75,001 < income < \$90,000 6 if income > \$90,001

first_purchase

value of the first purchase made by the customer in quarter 1

loyalty

1 if the customer is a member of the loyalty program, 0 if not

sow

share-of-wallet; the percentage of purchases the customer makes from the given firm given the total amount of purchases across all firms in that category

clv

discounted value of all expected future profits, or customer lifetime value

Examples

data(customerRetentionDemographics)
  str(customerRetentionDemographics)