customerWinBack {SMCRM}

Customer Win-Back from Chapter 7

Description

Customer Win-Back from Chapter 7

Usage

  customerWinBack

Format

Data frame with the following 10 variables

customer

customer number (from 1 to 500)

reacquire

1 if the customer is reacquired, 0 if not

duration_2

time in days of the customer's second lifecycle with the company, 0 if not reacquired

slcv

CLV of the customer in the second lifecycle

duration_1

time in days of the customer's first lifecycle with the company

offer

value of the offer provided to the customer for reacquisition

duration_lapse

time in days since the customer was lost to when the offer to reacquire was given

price_change

increase (or decrease) in price of the subscription the customer received between the first lifecycle and the second lifecycle, 0 if not reacquired

gender

1 if male, 0 if female

age

age in years of the customer at the time of the attempt to reacquire

Examples

data(customerWinBack)
str(customerWinBack)