Tools for Customer Lifetime Value Estimation


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Documentation for package ‘CLVTools’ version 0.8.0

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CLVTools-package Customer Lifetime Value Tools
apparelDynCov Time-varying Covariates for the Apparel Retailer Dataset
apparelStaticCov Time-invariant Covariates for the Apparel Retailer Dataset
apparelTrans Apparel Retailer Dataset
bgbb BG/BB models - Work In Progress
bgbb-method BG/BB models - Work In Progress
bgnbd BG/NBD models
bgnbd-method BG/NBD models
bgnbd_CET BG/NBD: Conditional Expected Transactions
bgnbd_expectation BG/NBD: Unconditional Expectation
bgnbd_LL BG/NBD: Log-Likelihood functions
bgnbd_nocov_CET BG/NBD: Conditional Expected Transactions
bgnbd_nocov_expectation BG/NBD: Unconditional Expectation
bgnbd_nocov_LL_ind BG/NBD: Log-Likelihood functions
bgnbd_nocov_LL_sum BG/NBD: Log-Likelihood functions
bgnbd_nocov_PAlive BG/NBD: Probability of Being Alive
bgnbd_PAlive BG/NBD: Probability of Being Alive
bgnbd_staticcov_CET BG/NBD: Conditional Expected Transactions
bgnbd_staticcov_expectation BG/NBD: Unconditional Expectation
bgnbd_staticcov_LL_ind BG/NBD: Log-Likelihood functions
bgnbd_staticcov_LL_sum BG/NBD: Log-Likelihood functions
bgnbd_staticcov_PAlive BG/NBD: Probability of Being Alive
cdnow CDNOW dataset
clvdata Create an object for transactional data required to estimate CLV
CLVTools Customer Lifetime Value Tools
fitted.clv.fitted Extract Unconditional Expectation
gg Gamma/Gamma Spending model
gg-method Gamma/Gamma Spending model
ggomnbd Gamma-Gompertz/NBD model
ggomnbd-method Gamma-Gompertz/NBD model
ggomnbd_CET GGompertz/NBD: Conditional Expected Transactions
ggomnbd_expectation GGompertz/NBD: Unconditional Expectation
ggomnbd_LL GGompertz/NBD: Log-Likelihood functions
ggomnbd_nocov_CET GGompertz/NBD: Conditional Expected Transactions
ggomnbd_nocov_expectation GGompertz/NBD: Unconditional Expectation
ggomnbd_nocov_LL_ind GGompertz/NBD: Log-Likelihood functions
ggomnbd_nocov_LL_sum GGompertz/NBD: Log-Likelihood functions
ggomnbd_nocov_PAlive GGompertz/NBD: Probability of Being Alive
ggomnbd_PAlive GGompertz/NBD: Probability of Being Alive
ggomnbd_staticcov_CET GGompertz/NBD: Conditional Expected Transactions
ggomnbd_staticcov_expectation GGompertz/NBD: Unconditional Expectation
ggomnbd_staticcov_LL_ind GGompertz/NBD: Log-Likelihood functions
ggomnbd_staticcov_LL_sum GGompertz/NBD: Log-Likelihood functions
ggomnbd_staticcov_PAlive GGompertz/NBD: Probability of Being Alive
gg_LL Gamma-Gamma: Log-Likelihood Function
nobs.clv.data Number of observations
nobs.clv.fitted Number of observations
plot Plot expected and actual repeat transactions
plot-method Plot expected and actual mean spending per transaction
plot-method Plot expected and actual repeat transactions
plot.clv.data Plot actual repeat transactions
plot.clv.fitted.spending Plot expected and actual mean spending per transaction
plot.clv.fitted.transactions Plot expected and actual repeat transactions
pnbd Pareto/NBD models
pnbd-method Pareto/NBD models
pnbd_CET Pareto/NBD: Conditional Expected Transactions
pnbd_DERT Pareto/NBD: Discounted Expected Residual Transactions
pnbd_expectation Pareto/NBD: Unconditional Expectation
pnbd_LL Pareto/NBD: Log-Likelihood functions
pnbd_nocov_CET Pareto/NBD: Conditional Expected Transactions
pnbd_nocov_DERT Pareto/NBD: Discounted Expected Residual Transactions
pnbd_nocov_expectation Pareto/NBD: Unconditional Expectation
pnbd_nocov_LL_ind Pareto/NBD: Log-Likelihood functions
pnbd_nocov_LL_sum Pareto/NBD: Log-Likelihood functions
pnbd_nocov_PAlive Pareto/NBD: Probability of Being Alive
pnbd_PAlive Pareto/NBD: Probability of Being Alive
pnbd_staticcov_CET Pareto/NBD: Conditional Expected Transactions
pnbd_staticcov_DERT Pareto/NBD: Discounted Expected Residual Transactions
pnbd_staticcov_expectation Pareto/NBD: Unconditional Expectation
pnbd_staticcov_LL_ind Pareto/NBD: Log-Likelihood functions
pnbd_staticcov_LL_sum Pareto/NBD: Log-Likelihood functions
pnbd_staticcov_PAlive Pareto/NBD: Probability of Being Alive
predict Predict CLV from a fitted transaction model
predict-method Predict customers' future spending
predict-method Predict CLV from a fitted transaction model
predict.clv.fitted.spending Predict customers' future spending
predict.clv.fitted.transactions Predict CLV from a fitted transaction model
print.summary.clv.fitted Summarizing a fitted CLV model
SetDynamicCovariates Add Dynamic Covariates to a CLV data object
SetStaticCovariates Add Static Covariates to a CLV data object
summary.clv.fitted Summarizing a fitted CLV model
summary.clv.fitted.transactions.static.cov Summarizing a fitted CLV model
vcov.clv.fitted Calculate Variance-Covariance Matrix for CLV Models fitted with Maximum Likelihood Estimation