apparelDynCov {CLVTools}

Time-varying Covariates for the Apparel Retailer Dataset

Description

This simulated data contains direct marketing information on all 250 customers in the "apparelTrans" dataset. This information can be used as time-varying covariates.

Usage

data("apparelDynCov")

Format

A data.table with 20500 rows and 5 variables

Id

Customer Id

Cov.Date

Date of contextual factor

Marketing

Direct marketing variable: number of times a customer was contacted with direct marketing in this time period

Gender

0=male, 1=female

Channel

Acquisition channel: 0=online, 1=offline