apparelDynCov {CLVTools} | R Documentation |
Time-varying Covariates for the Apparel Retailer Dataset
Description
This simulated data contains direct marketing information on all 250 customers in the "apparelTrans" dataset. This information can be used as time-varying covariates.
Usage
data("apparelDynCov")
Format
A data.table with 20500 rows and 5 variables
- Id
Customer Id
- Cov.Date
Date of contextual factor
- Marketing
Direct marketing variable: number of times a customer was contacted with direct marketing in this time period
- Gender
0=male, 1=female
- Channel
Acquisition channel: 0=online, 1=offline
[Package CLVTools version 0.10.0 Index]