Probabilistic Models for Assessing and Predicting your Customer
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Documentation for package ‘BTYDplus’ version 1.2.0
- DESCRIPTION file.
- User guides, package vignettes and other documentation.
- Code demos. Use demo() to run them.
- Package NEWS.
Help Pages
| abe.GenerateData | Simulate data according to Pareto/NBD (Abe) model assumptions |
| abe.mcmc.DrawParameters | Pareto/NBD (Abe) Parameter Draws |
| bgcnbd.cbs.LL | (M)BG/CNBD-k Log-Likelihood |
| bgcnbd.ConditionalExpectedTransactions | (M)BG/CNBD-k Conditional Expected Transactions |
| bgcnbd.EstimateParameters | (M)BG/CNBD-k Parameter Estimation |
| bgcnbd.Expectation | (M)BG/CNBD-k Expectation |
| bgcnbd.ExpectedCumulativeTransactions | (M)BG/CNBD-k Expected Cumulative Transactions |
| bgcnbd.GenerateData | Simulate data according to (M)BG/CNBD-k model assumptions |
| bgcnbd.LL | (M)BG/CNBD-k Log-Likelihood |
| bgcnbd.PAlive | (M)BG/CNBD-k P(alive) |
| bgcnbd.PlotFrequencyInCalibration | (M)BG/CNBD-k Plot Frequency in Calibration Period |
| bgcnbd.PlotFreqVsConditionalExpectedFrequency | (M)BG/CNBD-k Plot Frequency vs. Conditional Expected Frequency |
| bgcnbd.PlotRecVsConditionalExpectedFrequency | (M)BG/CNBD-k Plot Actual vs. Conditional Expected Frequency by Recency |
| bgcnbd.PlotTrackingCum | (M)BG/CNBD-k Tracking Cumulative Transactions Plot |
| bgcnbd.PlotTrackingInc | (M)BG/CNBD-k Tracking Incremental Transactions Comparison |
| bgcnbd.pmf | (M)BG/CNBD-k Probability Mass Function |
| elog2cbs | Convert Event Log to customer-level summary statistic |
| elog2cum | Convert Event Log to Transaction Counts |
| elog2inc | Convert Event Log to Transaction Counts |
| estimateRegularity | Estimate Regularity in Intertransaction Timings |
| groceryElog | Event log for customers of an online grocery store. |
| mbgcnbd.cbs.LL | (M)BG/CNBD-k Log-Likelihood |
| mbgcnbd.ConditionalExpectedTransactions | (M)BG/CNBD-k Conditional Expected Transactions |
| mbgcnbd.EstimateParameters | (M)BG/CNBD-k Parameter Estimation |
| mbgcnbd.Expectation | (M)BG/CNBD-k Expectation |
| mbgcnbd.ExpectedCumulativeTransactions | (M)BG/CNBD-k Expected Cumulative Transactions |
| mbgcnbd.GenerateData | Simulate data according to (M)BG/CNBD-k model assumptions |
| mbgcnbd.LL | (M)BG/CNBD-k Log-Likelihood |
| mbgcnbd.PAlive | (M)BG/CNBD-k P(alive) |
| mbgcnbd.PlotFrequencyInCalibration | (M)BG/CNBD-k Plot Frequency in Calibration Period |
| mbgcnbd.PlotFreqVsConditionalExpectedFrequency | (M)BG/CNBD-k Plot Frequency vs. Conditional Expected Frequency |
| mbgcnbd.PlotRecVsConditionalExpectedFrequency | (M)BG/CNBD-k Plot Actual vs. Conditional Expected Frequency by Recency |
| mbgcnbd.PlotTrackingCum | (M)BG/CNBD-k Tracking Cumulative Transactions Plot |
| mbgcnbd.PlotTrackingInc | (M)BG/CNBD-k Tracking Incremental Transactions Comparison |
| mbgcnbd.pmf | (M)BG/CNBD-k Probability Mass Function |
| mbgnbd.EstimateParameters | (M)BG/CNBD-k Parameter Estimation |
| mcmc.DrawFutureTransactions | Draws number of future transactions based on MCMC parameter draws |
| mcmc.Expectation | Unconditional Expectation for Pareto/GGG, Pareto/NBD (HB) and Pareto/NBD (Abe) |
| mcmc.ExpectedCumulativeTransactions | Expected Cumulative Transactions for Pareto/GGG, Pareto/NBD (HB) and Pareto/NBD (Abe) |
| mcmc.PActive | Calculates P(active) based on drawn future transactions. |
| mcmc.PAlive | Calculates P(alive) based on MCMC parameter draws |
| mcmc.PlotFrequencyInCalibration | Frequency in Calibration Period for Pareto/GGG, Pareto/NBD (HB) and Pareto/NBD (Abe) |
| mcmc.plotPActiveDiagnostic | Draw diagnostic plot to inspect error in P(active). |
| mcmc.PlotTrackingCum | Tracking Cumulative Transactions Plot for Pareto/GGG, Pareto/NBD (HB) and Pareto/NBD (Abe) |
| mcmc.PlotTrackingInc | Tracking Incremental Transactions Plot for Pareto/GGG, Pareto/NBD (HB) and Pareto/NBD (Abe) |
| mcmc.pmf | Probability Mass Function for Pareto/GGG, Pareto/NBD (HB) and Pareto/NBD (Abe) |
| mcmc.setBurnin | (Re-)set burnin of MCMC chains. |
| nbd.cbs.LL | Calculate the log-likelihood of the NBD model |
| nbd.ConditionalExpectedTransactions | NBD Conditional Expected Transactions |
| nbd.EstimateParameters | Parameter Estimation for the NBD model |
| nbd.GenerateData | Simulate data according to NBD model assumptions |
| nbd.LL | Calculate the log-likelihood of the NBD model |
| pggg.GenerateData | Simulate data according to Pareto/GGG model assumptions |
| pggg.mcmc.DrawParameters | Pareto/GGG Parameter Draws |
| pggg.plotRegularityRateHeterogeneity | Pareto/GGG Plot Regularity Rate Heterogeneity |
| plotTimingPatterns | Plot timing patterns of sampled customers |
| pnbd.GenerateData | Simulate data according to Pareto/NBD model assumptions |
| pnbd.mcmc.DrawParameters | Pareto/NBD (HB) Parameter Draws |