koller {smacofx}

Responses to the SCC scale and CSII scale (n=1013).

Description

1013 respondents answered the items of the consumer susceptibility top interpersonal influence (CSII) and the self-concept clarity (SCC) scale. The answers are on a five-point-Likert scale with 1 meaning "fully agree" and 5 meaning "fully disagree". Note that on scc the 10th item is reversed coded to align with the other items.

Format

A 1013 x 24 data frame.

Source

Koller, Floh, Zauner, Rusch (2013) "Persuasibility and the Self – Investigating Heterogeneity among Consumers". Australasian Marketing Journal, 21, 94-104.