| brands {probstats4econ} | R Documentation |
Brand data
Description
Data on the purchase behavior of customers at a specific market. The dataset consists of customers who purchased one of five candy-bar brands in their previous visit to the market and records whether or not they make a purchase during this visit and, if so, which brand they purchase. The dataset is adapted from the full dataset that is referenced in the source citation.
Usage
brands
Format
brands
A data frame with 14,560 rows and 3 columns:
- purchase
1 if customer makes a purchase, 0 otherwise
- brand
Brand purchased (1 through 5), 0 if no purchase
- last_brand
Brand purchased (1 through 5) during last visit
Source
[Package probstats4econ version 0.2.0 Index]