marketing {liver}R Documentation

marketing data set

Description

The marketing dataset contains 88 features and 4040 records as 40 days that report how much we spent, how many clicks, impressions and transactions we got, whether or not a display campaign was running, as well as our revenue, click-through-rate and conversion rate. The target feature is revenue and the remaining 7 variables are predictors.

Usage

 data( marketing ) 

Format

The marketing dataset, as a data frame, contains 4040 rows and 88 columns (variables/features). The 88 variables are:

Details

A detailed description of the dataset can be found:

https://github.com/chrisBow/marketing-regression-part-one

See Also

adult, risk, churn, churnTel, bank, advertising, insurance, cereal, housePrice, house

Examples

data( marketing )

str( marketing )

[Package liver version 1.15 Index]