marketing {liver} | R Documentation |
marketing data set
Description
The marketing dataset contains features and
records as 40 days that report how much we spent, how many clicks, impressions and transactions we got, whether or not a display campaign was running, as well as our revenue, click-through-rate and conversion rate. The target feature is revenue and the remaining 7 variables are predictors.
Usage
data( marketing )
Format
The marketing
dataset, as a data frame, contains rows and
columns (variables/features). The
variables are:
-
spend
: daily send of money on PPC (apy-per-click). -
clicks
: number of clicks on for that ad. -
impressions
: amount of impressions per day. -
display
: whether or not a display campaign was running. -
transactions
: number of transactions per day. -
click.rate
: click-through-rate. -
conversion.rate
: conversion rate. -
revenue
: daily revenue.
Details
A detailed description of the dataset can be found:
https://github.com/chrisBow/marketing-regression-part-one
See Also
adult
, risk
, churn
, churnTel
, bank
, advertising
, insurance
, cereal
, housePrice
, house
Examples
data( marketing )
str( marketing )