calculate_total_cm {grizbayr}

Calculate Total CM

Description

Calculate Total CM

Usage

calculate_total_cm(rev_per_click, cost_per_click, expected_clicks)

Arguments

rev_per_click

vector of rev per click samples

cost_per_click

vector of cost per click (cpc) samples

expected_clicks

vector of expected clicks (expected CTR * fixed impressions)

Value

vector of CM estimates (dbl)