| customer_retention {foretell} | R Documentation |
Observed % Customers Surviving at Least 0-12 Years
Description
A dataset containing customer retention.
Usage
data(customer_retention)
Format
A data frame 13 observations and 3 variables.
Details
- year
Time in years
- regular
% of regular customers surviving
- high_end
% of high_end customers surviving
References
Fader P, Hardie B. How to project customer retention. Journal of Interactive Marketing. 2007;21(1):76-90.
[Package foretell version 0.2.0 Index]