Projecting Customer Retention Based on Fader and Hardie Probability Models


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Documentation for package ‘foretell’ version 0.2.0

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BdW Beta discrete Weibull (BdW) Model for Projecting Customer Retention.
BG Beta Geometric (BG) Model for Projecting Customer Retention.
customer_retention Observed % Customers Surviving at Least 0-12 Years
exltrend Excel based trendlines for projecting customer retention.
LCW Latent Class Weibull (LCW) Model for Projecting Customer Retention
persistency_data Drug persistency (retention) rates by different therapeutic class.