data_brands {cellWise}

The brands dataset

Description

The brands data is a contingency table summarizing the 2014 Auto Brand Perception survey by Consumer Reports (USA), which is publicly available on https://boraberan.wordpress.com/2016/09/22/. The survey questioned 1578 participants on what they considered attributes of 39 different car brands.

Usage

data("data_brands")

Format

A matrix with 39 observations of 7 attributes. The attributes (columns) are Fuel Economy, Innovation, Performance, Quality, Safety, Style and Value.

Source

https://boraberan.wordpress.com/2016/09/22/.

References

Riani, M., Atkinson, A. C., Torti, F., Corbellini, A. (2022). Robust correspondence analysis. Journal of the Royal Statistical Society Series C: Applied Statistics, 71(5), 1381–1401.

Raymaekers and Rousseeuw (2022), Challenges of cellwise outliers.

Examples

data(data_brands)