| coupon {causalweight} | R Documentation |
Data on daily spending and coupon receipt (selective subsample) This data set is a selective subsample of the data set "couponsretailer" which was constructed for illustrative purposes.
Description
Data on daily spending and coupon receipt (selective subsample) This data set is a selective subsample of the data set "couponsretailer" which was constructed for illustrative purposes.
Usage
coupon
Format
A data frame with 1293 rows and 9 variables:
- dailyspending
outcome: customer's daily spending at the retailer in a specific period
- coupons
treatment: 1 = customer received at least one coupon in that period; 0 = customer did not receive any coupon
- coupons_preperiod
coupon reception in previous period: 1 = customer received at least one coupon; 0 = customer did not receive any coupon
- dailyspending_preperiod
daily spending at the retailer in previous period
- income_bracket
income group: 1 = lowest to 12 = highest
- age_range
age of customer: 1 = 18-25; 2 = 26-35; 3 = 36-45; 4 = 46-55; 5 = 56-70; 6 = 71 plus
- married
marital status: 1 = married; 0 = unmarried
- rented
dwelling type: 1 = rented; 0 = owned
- family_size
number of family members: 1 = 1; 2 = 2; 3 = 3; 4 = 4; 5 = 5 plus