computeWoMIntensity {WordOfMouth}R Documentation

Computes the WoM intensity

Description

Computes the WoM intensity in a given Word-of-Mouth campaign.

Usage

computeWoMIntensity(campaign)

Arguments

campaign

Word-of-Mouth campaign as instance of class WoMCampaign.

Value

WoM intensity in [0; 1].

Author(s)

Michael Scholz michael.scholz@th-deg.de

Thomas Woehner Thomas.Woehner@eah-jena.de

Ralf Peters ralf.peters@wiwi.uni-halle.de

Examples


network <- new("WoMNetwork", size = 1000, avgConnections = 5)
campaign <- new("WoMCampaign", network = network, seedingSize = 10, forwardProbability = 0.2)
intensity <- computeWoMIntensity(campaign)
print(intensity)


[Package WordOfMouth version 1.1.0 Index]