computeConsumerSurplus {WordOfMouth}R Documentation

Computes the expected cumulative consumer surplus

Description

Computes the expected cumulative consumer surplus for a given Word-of-Mouth campaign at a given price.

Usage

computeConsumerSurplus(campaign, price)

Arguments

campaign

Word-of-Mouth campaign as instance of class WoMCampaign.

price

Price as number in [0; 1] where 0 is the minimal and 1 is the maximal price.

Value

Expected cumulative consumer surplus.

Author(s)

Michael Scholz michael.scholz@th-deg.de

Thomas Woehner Thomas.Woehner@eah-jena.de

Ralf Peters ralf.peters@wiwi.uni-halle.de

See Also

computeDemand computeProfit computeOptimalPrice

Examples


network <- new("WoMNetwork", size = 1000, avgConnections = 5)
campaign <- new("WoMCampaign", network = network, seedingSize = 10, forwardProbability = 0.2)
surplus <- computeConsumerSurplus(campaign, price = 0.5)
print(surplus)


[Package WordOfMouth version 1.1.0 Index]