R: Customer journeys data.

Data {ChannelAttribution}

R Documentation

Customer journeys data.

Description

Example dataset.

Usage

data(PathData)

Format

Data is a data.frame with 10.000 rows and 4 columns: "path" containing customer paths, "total_conversions" containing total number of conversions, "total_conversion_value" containing total conversion value and "total_null" containing total number of paths that do not lead to conversion.

[Package ChannelAttribution version 2.0.7 Index]