Markov Model for Online Multi-Channel Attribution


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Documentation for package ‘ChannelAttribution’ version 2.0.4

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ChannelAttribution-package Markov Model for Online Multi-Channel Attribution
auto_markov_model Automatic Markov Model.
ChannelAttribution Markov Model for Online Multi-Channel Attribution
choose_order Choose order for Markov model.
Data Customer journeys data.
heuristic_models Heuristic models for the online attribution problem.
markov_model Markov model for the online attribution problem.
transition_matrix Transition matrix.