brand_coffee {CAinterprTools} | R Documentation |
Dataset: Cross-tabulation of coffee brands vs. consumers' opinion
Description
Cross-tabulation (23x6) of the coffee brands against consumers' opinion.
After: Kennedy R et al, Practical Applications of Correspondence Analysis to
Categorical Data in Market Research, in Journal of Targeting Measurement and
Analysis for Marketing, 1996
Usage
data(brand_coffee)
Format
dataframe
[Package CAinterprTools version 1.1.0 Index]