dc.GetLastPurchasePeriodsFromCBT {BTYD}R Documentation

Get Last Purchase Periods from Customer-by-Time Matrix


Uses a customer-by-time matrix to return a vector containing the periods in which customers made their last purchase.





customer-by-time matrix. This is a matrix consisting of a row per customer and a column per time period. It should contain numeric information about a customer's transactions in every time period - either the number of transactions in that time period (frequency), a 1 to indicate that at least 1 transaction occurred (reach), or the average/total amount spent in that time period.


a vector containing the indices of periods in which customers made their last transactions. To convert to actual dates (if your customer-by-time matrix has dates as column names), use colnames(cbt)[RESULT]

[Package BTYD version 2.4.3 Index]