bgbb.PlotDropoutRateHeterogeneity {BTYD} | R Documentation |
Plots and returns the estimated beta distribution of Theta (customers' propensities to drop out).
bgbb.PlotDropoutRateHeterogeneity(params)
params |
BG/BB parameters - a vector with alpha, beta, gamma, and delta, in that order. Alpha and beta are unobserved parameters for the beta-Bernoulli transaction process. Gamma and delta are unobserved parameters for the beta-geometric dropout process. |
This returns the distribution of each customer's geometric parameter that determines their lifetime (using the BG/BB assumption that a customer's lifetime can be modeled with a geometric distribution).
Distribution of customers' propensities to drop out.
params <- c(1.2, 0.75, 0.66, 2.78) bgbb.PlotDropoutRateHeterogeneity(params) params <- c(0.2, 1.5, 3.2, 6) bgbb.PlotDropoutRateHeterogeneity(params)