view_percent {AutoAds} | R Documentation |
Percentage of views
Description
A ratio of viewable impressions to all impressions, shown as a percent.
Usage
view_percent(data)
Arguments
data |
Dataset downloaded from excel file, has to be assigned to 'data' and include columns 'Impressions' and 'Viewable'. |
Value
A percentage of viewable impressions among the total number of impressions.
Note
Dataset has to be named 'data' and include columns 'Impressions' and 'Viewable'.
Author(s)
Ivan Nemtsev
Examples
## The function is currently defined as
view_percent <- function(data){
x <- data$Impressions
y <- data$Viewable
round(
y/x*100,
digits=2)
}
## Example of use:
data <- data.frame(
Date = c("2022-07-01", "2022-07-02", "2022-07-03", "2022-07-29", "2022-07-30", "2022-07-31"),
Block = c("1_234", "1_234", "1_234", "1_235", "1_235", "1_235"),
Requests = c(372234, 268816, 291224, 1928854, 1928290, 786539),
Impressions = c(18537, 12432, 13764, 2839269, 2682648, 1114773),
Revenue = c(13.5, 9.13, 8.85, 1669.0, 1654.0, 739.0),
Clicks = c(1167, 720, 856, 214451, 196657, 93178),
Viewable = c(13320, 8214, 9768, 2446884, 2243865, 1063158)
)
data$ViewablePercent <- view_percent(data)
[Package AutoAds version 0.1.0 Index]