CTR {AutoAds}

Clickthrough rate

Description

A ratio showing how often people who see your ad end up clicking on it.

Usage

CTR(data)

Arguments

data

Dataset downloaded from excel file, has to be assigned to 'data' and include columns 'Impressions' and 'Clicks'.

Value

A ratio of clicks to impressions.

Note

Dataset has to be named 'data' and include columns 'Impressions' and 'Clicks'.

Author(s)

Ivan Nemtsev

Examples

## The function is currently defined as
CTR <- function(data){
  x <- data$Impressions
  y <- data$Clicks
  round(
    y/x,
    digits=2)
}

## Example of use:
data <- data.frame(
  Date = c("2022-07-01", "2022-07-02", "2022-07-03", "2022-07-29", "2022-07-30", "2022-07-31"),
  Block = c("1_234", "1_234", "1_234", "1_235", "1_235", "1_235"),
  Requests = c(372234, 268816, 291224, 1928854, 1928290, 786539),
  Impressions = c(18537, 12432, 13764, 2839269, 2682648, 1114773),
  Revenue = c(13.5, 9.13, 8.85, 1669.0, 1654.0, 739.0),
  Clicks = c(1167, 720, 856, 214451, 196657, 93178),
  Viewable = c(13320, 8214, 9768, 2446884, 2243865, 1063158)
)
data$CTR <- CTR(data)