CPC {AutoAds}

Cost per Click

Description

A ratio showing how much actual clicks on the ad cost.

Usage

CPC(data)

Arguments

data

Dataset downloaded from excel file, has to be assigned to 'data' and include columns 'Clicks' and 'Revenue'.

Value

A ratio of revenue to clicks - a cost of one click.

Note

Dataset has to be named 'data' and include columns 'Clicks' and 'Revenue'.

Author(s)

Ivan Nemtsev

Examples

## The function is currently defined as
CPC <- function(data){
  x <- data$Clicks
  y <- data$Revenue
  round(
    y/x,
    digits=2)
}

## Example of use:
data <- data.frame(
  Date = c("2022-07-01", "2022-07-02", "2022-07-03", "2022-07-29", "2022-07-30", "2022-07-31"),
  Block = c("1_234", "1_234", "1_234", "1_235", "1_235", "1_235"),
  Requests = c(372234, 268816, 291224, 1928854, 1928290, 786539),
  Impressions = c(18537, 12432, 13764, 2839269, 2682648, 1114773),
  Revenue = c(13.5, 9.13, 8.85, 1669.0, 1654.0, 739.0),
  Clicks = c(1167, 720, 856, 214451, 196657, 93178),
  Viewable = c(13320, 8214, 9768, 2446884, 2243865, 1063158)
)
data$CPC <- CPC(data)