rfm_plot_order_dist {rfm}

Customers by orders

Description

Visualize the distribution of customers across orders.

Usage

rfm_plot_order_dist(
  rfm_table,
  flip = FALSE,
  bar_color = NULL,
  plot_title = NULL,
  xaxis_label = NULL,
  yaxis_label = NULL,
  bar_label_size = 3,
  bar_labels = TRUE,
  interactive = FALSE,
  animate = FALSE,
  print_plot = TRUE
)

Arguments

rfm_table

An object of class rfm_table.

flip

logical; if TRUE, creates horizontal bar plot.

bar_color

Color of the bars.

plot_title

Title of the plot.

xaxis_label

X axis title.

yaxis_label

Y axis title.

bar_label_size

Size of bar labels.

bar_labels

If TRUE, add labels to the bars. Defaults to TRUE.

interactive

If TRUE, uses plotly as the visualization engine. If FALSE, uses ggplot2.

animate

If TRUE, animates the bars. Defaults to FALSE.

print_plot

logical; if TRUE, prints the plot else returns a plot object.

Value

Bar chart.

Deprecated Functions

rfm_order_dist() has been deprecated and will be made defunct. It has been provided for compatibility with older versions only, and will be made defunct at the next release.

Instead use the replacement function rfm_plot_order_dist().

Examples

# using transaction data
analysis_date <- as.Date('2006-12-31')
rfm_order <- rfm_table_order(rfm_data_orders, customer_id, order_date,
revenue, analysis_date)

# order distribution
rfm_plot_order_dist(rfm_order)

# horizontal bars
rfm_plot_order_dist(rfm_order, flip = TRUE)

# plotly
rfm_plot_order_dist(rfm_order, interactive = TRUE)

# using customer data
analysis_date <- as.Date('2007-01-01')
rfm_customer <- rfm_table_customer(rfm_data_customer, customer_id,
number_of_orders, recency_days, revenue, analysis_date)

# order distribution
rfm_plot_order_dist(rfm_customer)