rfm_plot_median_recency {rfm}

Median plots

Description

Segment wise median recency, frequency & monetary value plot.

Usage

rfm_plot_median_recency(
  rfm_segment_table,
  sort = FALSE,
  ascending = FALSE,
  flip = FALSE,
  bar_color = NULL,
  plot_title = NULL,
  xaxis_label = NULL,
  yaxis_label = NULL,
  axis_label_size = 8,
  axis_label_angle = 315,
  bar_labels = TRUE,
  interactive = FALSE,
  animate = FALSE,
  print_plot = TRUE
)

rfm_plot_median_frequency(
  rfm_segment_table,
  sort = FALSE,
  ascending = FALSE,
  flip = FALSE,
  bar_color = NULL,
  plot_title = NULL,
  xaxis_label = NULL,
  yaxis_label = NULL,
  axis_label_size = 8,
  axis_label_angle = 315,
  bar_labels = TRUE,
  interactive = FALSE,
  animate = FALSE,
  print_plot = TRUE
)

rfm_plot_median_monetary(
  rfm_segment_table,
  sort = FALSE,
  ascending = FALSE,
  flip = FALSE,
  bar_color = NULL,
  plot_title = NULL,
  xaxis_label = NULL,
  yaxis_label = NULL,
  axis_label_size = 8,
  axis_label_angle = 315,
  bar_labels = TRUE,
  interactive = FALSE,
  animate = FALSE,
  print_plot = TRUE
)

Arguments

rfm_segment_table

Output from rfm_segment.

sort

logical; if TRUE, sort metrics.

ascending

logical; if TRUE, sort metrics in ascending order.

flip

logical; if TRUE, creates horizontal bar plot.

bar_color

Color of the bars.

plot_title

Title of the plot.

xaxis_label

X axis label.

yaxis_label

Y axis label.

axis_label_size

Font size of X axis tick labels.

axis_label_angle

Angle of X axis tick labels.

bar_labels

If TRUE, add labels to the bars. Defaults to TRUE.

interactive

If TRUE, uses plotly as the visualization engine. If FALSE, uses ggplot2.

animate

If TRUE, animates the bars. Defaults to FALSE.

print_plot

logical; if TRUE, prints the plot else returns a plot object.

Examples

# analysis date
analysis_date <- as.Date('2006-12-31')

# generate rfm score
rfm_result <- rfm_table_order(rfm_data_orders, customer_id, order_date,
revenue, analysis_date)

# segment names
segment_names <- c("Champions", "Potential Loyalist", "Loyal Customers",
                   "Promising", "New Customers", "Can't Lose Them",
                   "At Risk", "Need Attention", "About To Sleep", "Lost")

# segment intervals
recency_lower <-   c(5, 3, 2, 3, 4, 1, 1, 1, 2, 1)
recency_upper <-   c(5, 5, 4, 4, 5, 2, 2, 3, 3, 1)
frequency_lower <- c(5, 3, 2, 1, 1, 3, 2, 3, 1, 1)
frequency_upper <- c(5, 5, 4, 3, 3, 4, 5, 5, 3, 5)
monetary_lower <-  c(5, 2, 2, 3, 1, 4, 4, 3, 1, 1)
monetary_upper <-  c(5, 5, 4, 5, 5, 5, 5, 5, 4, 5)

# generate segments
segments <- rfm_segment(rfm_result, segment_names, recency_lower,
recency_upper, frequency_lower, frequency_upper, monetary_lower,
monetary_upper)

# plots
# visualize median recency
rfm_plot_median_recency(segments)

# plotly
rfm_plot_median_recency(segments, interactive = TRUE)

# sort in ascending order
rfm_plot_median_recency(segments, sort = TRUE, ascending = TRUE)

# default sorting is in descending order
rfm_plot_median_recency(segments, sort = TRUE)

# horizontal bars
rfm_plot_median_recency(segments, flip = TRUE)

# median frequency
rfm_plot_median_frequency(segments)

# median monetary value
rfm_plot_median_monetary(segments)