rfm_plot_histogram {rfm}

RFM histograms

Description

Histograms of recency, frequency and monetary value.

Usage

rfm_plot_histogram(
  rfm_table,
  metric = "recency",
  hist_bins = 9,
  hist_color = NULL,
  plot_title = NULL,
  xaxis_label = NULL,
  yaxis_label = NULL,
  interactive = FALSE,
  print_plot = TRUE
)

Arguments

rfm_table

An object of class rfm_table.

metric

Metric to be visualized. Defaults to "recency". Valid values are:

• "recency"

• "frequency"

• "monetary"

hist_bins

Number of bins of the histograms.

hist_color

Color of the histogram.

plot_title

Title of the plot.

xaxis_label

X axis label.

yaxis_label

Y axis label.

interactive

If TRUE, uses plotly as the visualization engine. If FALSE, uses ggplot2.

print_plot

logical; if TRUE, prints the plot else returns a plot object.

Value

Histograms

Deprecated Functions

rfm_histograms() has been deprecated and will be made defunct. It has been provided for compatibility with older versions only, and will be made defunct at the next release.

Instead use the replacement function rfm_plot_histogram().

Examples

# using transaction data
analysis_date <- as.Date('2006-12-31')
rfm_order <- rfm_table_order(rfm_data_orders, customer_id, order_date,
revenue, analysis_date)

# histogram
# ggplot2
rfm_plot_histogram(rfm_order, metric = "frequency")

# plotly
rfm_plot_histogram(rfm_order, metric = "frequency", interactive = TRUE)

# using customer data
analysis_date <- as.Date('2007-01-01')
rfm_customer <- rfm_table_customer(rfm_data_customer, customer_id,
number_of_orders, recency_days, revenue, analysis_date)

# histogram
rfm_plot_histogram(rfm_customer)