| rfm_data_customer {rfm} | R Documentation |
RFM customer data
Description
A dataset containing customer level data.
Usage
rfm_data_customer
Format
A tibble with 39,999 rows and 5 variables:
- customer_id
Customer id.
- total_amount
Total amount of all orders.
- most_recent_visit
Date of the most recent transaction.
- number_of_purchases
Total number of transactions/orders.
- purchase_interval
Number of days since last transaction/order.
#'
- first_name
First name of the customer.
- last_name
Last name of the customer.
email id of the customer.
[Package rfm version 0.3.0 Index]