MobileAds {resampledata3}

Mobile Ads

Description

Google experiment on effectiveness of certain recommendations for bidding on ads.

Usage

MobileAds

Format

A data frame with 655 observations on the following 40 variables.

Campaign

a numeric vector

m.impr_post

a numeric vector

m.impr_pre

a numeric vector

m.click_post

a numeric vector

m.click_pre

a numeric vector

m.cost_post

a numeric vector

m.cost_pre

a numeric vector

m.conv_post

a numeric vector

m.conv_pre

a numeric vector

m.value_post

a numeric vector

m.value_pre

a numeric vector

m.cpm_pre

a numeric vector

m.cpm_post

a numeric vector

m.cpc_pre

a numeric vector

m.cpc_post

a numeric vector

m.cpa_pre

a numeric vector

m.cpa_post

a numeric vector

m.cpr_pre

a numeric vector

m.cpr_post

a numeric vector

mult.change

a numeric vector

d.impr_post

a numeric vector

d.impr_pre

a numeric vector

d.click_post

a numeric vector

d.click_pre

a numeric vector

d.cost_post

a numeric vector

d.cost_pre

a numeric vector

d.conv_post

a numeric vector

d.conv_pre

a numeric vector

d.value_post

a numeric vector

d.value_pre

a numeric vector

d.cpm_pre

a numeric vector

d.cpm_post

a numeric vector

d.cpc_pre

a numeric vector

d.cpc_post

a numeric vector

d.cpa_pre

a numeric vector

d.cpa_post

a numeric vector

d.cpr_pre

a numeric vector

d.cpr_post

a numeric vector

error.cpr_pre

a numeric vector

error.cpr_post

a numeric vector

Details

Subset of experimental data for one advertiser. See Chihara and Hesterberg textbook for more information.

Source

Ed Lee (Google)

References

Chihara and Hesterberg, Mathematical Statistics with Resampling and R (2022). Wiley.