CUSTVALUE {regclass}

CUSTVALUE dataset

Description

Customer database describing customer value (adapted from a former case study)

Usage

data("CUSTVALUE")

Format

A data frame with 500 observations on the following 11 variables.

Acquired

a factor with levels No Yes indicating whether a potential customer was acquired

Duration

a numeric vector giving the days that the company was considered a customer

LifetimeValue

a numeric vector giving the lifetime value of the customer (related to the amount of money spent on acquisition and the revenue brought in by the customer; can be negative)

AcquisitionCost

a numeric vector giving the amount of money spent attempting to acquire as a customer

RetentionCost

a numeric vector giving the average amount of money spent per year to retain the individual or company as a customer

NumPurchases

a numeric vector giving the total amount of purchases over the customer's lifetime

Categories

a numeric vector giving the number of product categories from which customer made a purchase of their lifetime

WalletShare

a numeric vector giving the percentage of purchases of similar products the customer makes with this company; a few values exceed 100 for some reason

EBiz

a factor with levels No Yes giving whether the customer was an e-business or not

CompanyRevenue

a numeric vector giving the company's revenue

CompanyEmployees

a numeric vector giving the number of employees working for the company

Details

Each row corresponds to a (potential) customer of a Fortune 500 company. These customers are businesses, which may or may not exclusively an e-business.

Source

Unknown