CUSTCHURN {regclass}

CUSTCHURN dataset

Description

Customer database describing customer churn (adapted from a former case study)

Usage

data("CUSTCHURN")

Format

A data frame with 500 observations on the following 11 variables.

Duration

a numeric vector giving the days that the company was considered a customer. Note: censored at 730 days, which is the value for someone who is currently a customer (not churned)

Churn

a factor with levels N Y giving whether the customer has churned or not

RetentionCost

a numeric vector giving the average amount of money spent per year to retain the individual or company as a customer

EBiz

a factor with levels No Yes giving whether the customer was an e-business or not

CompanyRevenue

a numeric vector giving the company's revenue

CompanyEmployees

a numeric vector giving the number of employees working for the company

Categories

a numeric vector giving the number of product categories from which customer made a purchase of their lifetime

NumPurchases

a numeric vector giving the total amount of purchases over the customer's lifetime

Details

Each row corresponds to a customer of a Fortune 500 company. These customers are businesses, which may or may not exclusively be an e-business. Whether a customer is still a customer (or has churned) after 730 days is recorded.

Source

Unknown