| summary.psm {pricesensitivitymeter} | R Documentation |
Summarizing Price Sensitivity Meter Analyses
Description
summary method for class "psm".
Usage
## S3 method for class 'psm'
summary(object, ...)
Arguments
object |
an object of class |
... |
further arguments from other methods - will be ignored in the summary |
References
Van Westendorp, P (1976) "NSS-Price Sensitivity Meter (PSM) – A new approach to study consumer perception of price" Proceedings of the 29th ESOMAR Congress, 139–167. Online available at https://archive.researchworld.com/a-new-approach-to-study-consumer-perception-of-price/.
Newton, D, Miller, J, Smith, P, (1993) "A market acceptance extension to traditional price sensitivity measurement" Proceedings of the American Marketing Association Advanced Research Techniques Forum.
See Also
A comprehensive description of all elements of an object of
class "psm" can be found in psm_analysis
and psm_analysis_weighted.
The generic summary function.