| bank_data {prettyglm} | R Documentation |
Bank marketing campaigns data set analysis
Description
It is a dataset that describing Portugal bank marketing campaigns results. Conducted campaigns were based mostly on direct phone calls, offering bank client to place a term deposit. If after all marking efforts client had agreed to place deposit - target variable marked 'yes', otherwise 'no'
Usage
data(bank)
Format
An object of class "data.frame"
- job
Type of job
- marital
marital status
- education
education
- default
has credit in default?
- housing
has housing loan?
- loan
has personal loan?
- age
age
- y
has the client subscribed a term deposit? (binary: "yes","no")
Details
Sourse of the data https://archive.ics.uci.edu/ml/datasets/bank+marketing
References
This dataset is public available for research. The details are described in S. Moro, P. Cortez and P. Rita. A Data-Driven Approach to Predict the Success of Bank Telemarketing. Decision Support Systems, Elsevier, 62:22-31, June 2014
Examples
data(bank)
head(bank_data)