hbat {mpae}

HBAT data

Description

A dataset containing observations of customers of the industrial distribution company HBAT. The variables can be classified into three groups: the first 6 (categorical) are shopper characteristics (data warehouse classification), variables 7 to 19 (numerical) measure shopper perceptions of HBAT and the last 5 are possible target variables (responses), the purchase outcomes.

Usage

hbat

Format

A data frame with 200 rows and 24 columns:

empresa

Customer ID.

tcliente

Customer Type. Length of time a particular customer has been buying from HBAT: Menos de 1 año = less than 1 year. De 1 a 5 años = between 1 and 5 years. Más de 5 años = longer than 5 years.

tindustr

Type of industry that purchases HBAT’s paper products: Revista = magazine industry, Periodico = newsprint industry.

tamaño

Employee size: Pequeña (<500) = small firm, fewer than 500 employees, Grande (>=500) = large firm, 500 or more employees.

region

Customer location: America del norte = USA/North America, Otros = outside North America.

distrib

Distribution System. How paper products are sold to customers: Indirecta = sold indirectly through a broker, Directa = sold directly.

calidadp

Product Quality. Perceived level of quality of HBAT’s paper products.

web

E-Commerce Activities/Web Site. Overall image of HBAT’s Web site, especially user-friendliness.

soporte

Technical Support. Extent to which technical support is offered to help solve product/service issues.

quejas

Complaint Resolution. Extent to which any complaints are resolved in a timely and complete manner.

publi

Advertising. Perceptions of HBAT’s advertising campaigns in all types of media.

producto

Product Line. Depth and breadth of HBAT’s product line to meet customer needs.

imgfvent

Salesforce Image. Overall image of HBAT’s salesforce.

precio

Competitive Pricing. Extent to which HBAT offers competitive prices.

garantia

Warranty and Claims. Extent to which HBAT stands behind its product/service warranties and claims.

nprod

New Products. Extent to which HBAT develops and sells new products.

facturac

Ordering and Billing. Perception that ordering and billing is handled efficiently and correctly.

flexprec

Price Flexibility. Perceived willingness of HBAT sales reps to negotiate price on purchases of paper products.

velocida

Delivery Speed. Amount of time it takes to deliver the paper products once an order has been confirmed.

satisfac

Customer satisfaction with past purchases from HBAT, measured on a 10-point graphic rating scale.

precomen

Likelihood of recommending HBAT to other firms as a supplier of paper products, measured on a 10-point graphic rating scale.

pcompra

Likelihood of purchasing paper products from HBAT in the future, measured on a 10-point graphic rating scale.

fidelida

Percentage of Purchases from HBAT. Percentage of the responding firm’s paper needs purchased from HBAT, measured on a 100-point percentage scale.

alianza

Perception of Future Relationship with HBAT. Extent to which the customer/respondent perceives his or her firm would engage in strategic alliance/partnership with HBAT: No = Would not consider. Si = Yes, would consider strategic alliance or partnership.

Details

For more details, consult the reference Hair et al. (1998).

Source

Hair et al. (1998).

References

Hair, J. F., Anderson, R. E., Tatham, R. L., y Black, W. (1998). Multivariate Data Analysis. Prentice Hall.

Examples

str(hbat)
as.data.frame(attr(hbat, "variable.labels"))
summary(hbat)