| Cracker {mlogit} | R Documentation |
Choice of Brand for Crakers
Description
a sample of 3292 individualscross-section
Format
A dataframe containing :
id: individuals identifiers,
choice: one of sunshine, keebler, nabisco, private,
disp.z: is there a display for brand z?
feat.z: is there a newspaper feature advertisement for brand z?
price.z: price of brand z.
Source
Journal of Business Economics and Statistics web site.
References
Jain DC, Vilcassim NJ, Chintagunta PK (1994). “A Random-Coefficients Logit Brand-Choice Model Applied to Panel Data.” Journal of Business \& Economic Statistics, 12(3), 317-328.
Paap R, Franses PH (2000). “A dynamic multinomial probit model for brand choice with different long-run and short-run effects of marketing-mix variables.” Journal of Applied Econometrics, 15(6), 717-744.