| Catsup {mlogit} | R Documentation |
Choice of Brand for Catsup
Description
a sample of 2798 individuals
Format
A dataframe containing :
id: individuals identifiers,
choice: one of heinz41, heinz32, heinz28, hunts32,
disp.z: is there a display for brand z ?
feat.z: is there a newspaper feature advertisement for brand z?
price.z: price of brand z.
Source
Journal of Business Economics and Statistics web site.
References
Jain DC, Vilcassim NJ, Chintagunta PK (1994). “A Random-Coefficients Logit Brand-Choice Model Applied to Panel Data.” Journal of Business \& Economic Statistics, 12(3), 317-328.
[Package mlogit version 1.1-1 Index]