PerfMark {lba} | R Documentation |
BEAUTY SALON MANAGEMENT
Description
The PerfMark
data frame has 31 rows and 46 columns.
The data set is the result of a survey of 47 beauty salons located at the city of Lavras, Brazil, consisting of two types of questions; the first identifies the profile of the owner manager (explanatory variable), the second are questions referring to the degree of professionalism with respect to planing, market and finances (response variable).
The data set is already cross-tabulated.
Usage
data(PerfMark)
Format
This data frame contains the following columns referring the absolute frequencies to each row variable:
Planning variables:
- PA14
What is the dependence of the owner to function properly?.
- PA20
What are your plans towards next year? only a dream.
- PA21
What are your plans towards next year? vague goals.
Marketing variables:
- MA11
Your business tries to systematically assess the customer satisfaction and use that as a basis for management decisions. Alternative 1.
- MA12
Your business tries to systematically assess the customer satisfaction and use that as a basis for management decisions. Alternative 2.
- MA20
Your business offers more than the usual services. Alternative 0.
- MA21
Your business offers more than the usual services. Alternative 1.
- MA30
Your business is focused to further customer loyalty. Alternative 0.
- MA31
Your business is focused to further customer loyalty. Alternative 1.
- MA32
Your business is focused to further customer loyalty. Alternative 2.
- MA42
What is the proportion, among current customers, of those who are customers for more than 6 months. Alternative 2.
- MA43
What is the proportion, among current customers, of those who are customers for more than 6 months. Alternative 3.
- MB12
Your business offers more services than when it began. Alternative 2.
- MB22
How is your business quality perceived as compared to the competition? Alternative 2.
- MB23
How is your business quality perceived as compared to the competition? Alternative 3.
- MB31
How is your business range of services perceived as compared to the competition? Alternative 1.
- MB32
How is your business range of services perceived as compared to the competition? Alternative 2.
- MC11
What is your business level of prices perceived as compared to the competition? Alternative 1.
- MC12
What is your business level of prices perceived as compared to the competition? Alternative 2.
- MD13
Your business location is perceived as appropriate to the target market. Alternative 3.
- ME10
Your business uses formal media to advertise itself. Alternative 0.
- ME11
Your business uses formal media to advertise itself. Alternative 1.
- ME25
Your business uses formal media to advertise itself. Alternative 5.
Financial variables:
- F10
Your business clearly separates the owner bills from the business bills. Alternative 0.
- F14
Your business clearly separates the owner bills from the business bills. Alternative 4.
- F20
Your owners withdrawal are planned and controlled in advance. Alternative 0.
- F21
Your owners withdrawal are planned and controlled in advance. Alternative 1.
- F24
Your owners withdrawal are planned and controlled in advance. Alternative 4.
- F31
Your business pays for its purchases in installments. Alternative 1.
- F34
Your business pays for its purchases in installments. Alternative 4.
- F42
Your business knows today whether it will be able to pay its short-term bills of 60 days. Alternative 2.
- F44
Your business knows today whether it will be able to pay its short-term bills of 60 days. Alternative 4.
- F50
Your business uses short-term cash-flow analysis to plan for its short-term bills. Alternative 0.
- F51
Your business uses short-term cash-flow analysis to plan for its short-term bills. Alternative 1.
- F63
Your business has formal control of the monthly amount it makes from its services. Alternative 3.
- F64
Your business has formal control of the monthly amount it makes from its services. Alternative 4.
- F70
Your business uses either credit card, checkbook payment or loans, to finance its needs for working capital. Alternative 0.
- F74
Your business uses either credit card, checkbook payment or loans, to finance its needs for working capital. Alternative 4.
- F80
Your business uses specific credit to finance its needs for capital. Alternative 0.
- F91
The company demonstrates knowledge to properly assess the costs of products used in services and costs of renting and taxes. Alternative 1.
- F93
The company demonstrates knowledge to properly assess the costs of products used in services and costs of renting and taxes. Alternative 3.
- F100
Your business clearly identifies the need for working capital. Alternative 0.
- F111
Your business lays down the price of services in a systematic way. Alternative 1.
- F113
Your business lays down the price of services in a systematic way. Alternative 3.
- F120
The company calculates the interest on contracted loans. Alternative 0.
- F125
The company calculates the interest on contracted loans. Alternative 5.
Source
Jelihovschi, E.G., Alves, R.R., and Correa, F.M. 2011. Interacting latent budget analysis and correspondence analysis to analyze beauty salon management data. Biometric Brazilian Journal, 29, 657-673.
References
van der Ark, A. L. 1999. Contributions to Latent Budget Analysis, a tool for the analysis of compositional data. Ph.D. Thesis University of Utrecht.