MineThatData {gains}R Documentation

MineThatData E-Mail Analytics Challenge Data With Predictions

Description

This data set contains information about purchases from an apparel company during a two-week response window. It is based on a dataset used for an analytics challenge on the MineThatData blog in 2008. Predictions from two different binary response models and two different spend models, conditional on response, are included. Finally, there is an indicator for each customer indicating whether the customer was used in the training sample for the models.

Usage

MineThatData

Format

a data frame containing 64000 rows and 7 columns.

Source

The MineThatData E-Mail Analytics and Data Mining Challenge http://blog.minethatdata.com/2008/03/minethatdata-e-mail-analytics-and-data.html


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