advert {fma}

Sales and advertising expenditure

Description

Monthly sales and advertising expenditure for an automotive parts company.

Usage

advert

Format

Data frame containing the following columns:

advert

Monthly Advertising expenditure

sales

Monthly sales volume

Source

Makridakis, Wheelwright and Hyndman (1998) Forecasting: methods and applications, John Wiley & Sons: New York. Exercise 6.7. Exercise 8.1.

Examples

plot(sales ~ advert, data=advert)