data_labels_flavor {esci}

Labels flavor - Ch8 - from Floretta-Schiller et al. (2015)

Description

To what extent do brand labels influence perceptions of a product? To investigate, participants were asked to participate in a taste test. All participants were actually given the same grape juice, but one glass was poured from a bottle labeled 'Organic' and the other glass from a bottle labeled 'Generic'. After each tasting (in counterbalanced order), participants were asked to rate how much they enjoyed the juice on a scale from 1 (not at all) to 10 (very much). Participants were also asked to say how much they'd be willing to pay for a large container of that juice on a scale from $1 to $10. Load the Labels flavor data set from the book website. These data were collected as part of a class project by Floretta-Schiller et al. (2015), whose work was inspired by a very clever study looking at the effects of fast-food wrappers on children's enjoyment of food (Robinson et al., 2007).

Usage

data_labels_flavor

Format

data_labels_flavor

A data frame with 51 rows and 6 columns:

ParticipantID

integer

Enjoy_Generic

numeric

Enjoy_Organic

numeric

Pay_Generic

numeric

Pay_Organic

numeric

Suspicious

logical