marketing_campaign_tbl {correlationfunnel}R Documentation

Marketing Data for a Bank

Description

A dataset containing data related to bank clients, last contact of the current marketing campaign, and attributes related to a previous marketing campaign.

Usage

marketing_campaign_tbl

Format

An object of class tbl_df (inherits from tbl, data.frame) with 45211 rows and 18 columns.

Bank Client Data:

Features related to the last contact during the current marketing campaign:

Additional Attributes:

Target Variable (Response):

Source

Moro et al., 2014 S. Moro, P. Cortez and P. Rita. A Data-Driven Approach to Predict the Success of Bank Telemarketing. Decision Support Systems, Elsevier, 62:22-31, June 2014


[Package correlationfunnel version 0.2.0 Index]