promotions_sample {completejourney}

Sampling of the full promotions data set.

Description

A sampling of the promotions data from the Complete Journey study signifying whether a given product was featured in the weekly mailer or was part of an in-store display (other than regular product placement).

Usage

promotions_sample

Format

A data frame with 360,535 rows and 5 variables

• product_id: Uniquely identifies each product

• store_id: Uniquely identifies each store

• display_location: Display location (see details for range of values)

• mailer_location: Mailer location (see details for range of values)

• week: Week of the transaction; Ranges 1-53

Value

promotions_sample

a tibble

Display Location Codes

• 0 - Not on Display

• 1 - Store Front

• 2 - Store Rear

• 3 - Front End Cap

• 4 - Mid-Aisle End Cap

• 5 - Rear End Cap

• 6 - Side-Aisle End Cap

• 7 - In-Aisle

• 9 - Secondary Location Display

• A - In-Shelf

Mailer Location Codes

• 0 - Not on ad

• A - Interior page feature

• C - Interior page line item

• D - Front page feature

• F - Back page feature

• H - Wrap from feature

• J - Wrap interior coupon

• L - Wrap back feature

• P - Interior page coupon

• X - Free on interior page

• Z - Free on front page, back page or wrap

Source

84.51°, Customer Journey study, http://www.8451.com/area51/

See Also

Use get_promotions to download the entire promotions data containing all 20,940,529 rows.

Examples

# sampled promotions data set
promotions_sample

# Join promotions to transactions to analyze
# product promotion/location
require("dplyr")
transactions_sample %>%
  left_join(promotions_sample,
            c("product_id", "store_id", "week"))