demographics {completejourney}

R Documentation

Household demographic metadata.

Description

Household demographic metadata for households participating in the Customer Journey study. Due to nature of the data, the demographic information is not available for all households.

Usage

demographics

Format

A data frame with 801 rows and 8 variables

• household_id: Uniquely identifies each household

• age: Estimated age range

• income: Household income range

• home_ownership: Homeowner status (Homeowner, Renter, Unknown)

• marital_status: Marital status (Married, Single, Unknown)

• household_size: Size of household up to 5+

• household_comp: Household composition description

• kids_count: Number of children present up to 3+

Value

demographics

a tibble

Source

84.51°, Customer Journey study, http://www.8451.com/area51/

Examples

# full data set
demographics

# Transaction line items that don't have household metadata
require("dplyr")
transactions_sample %>%
  anti_join(demographics, "household_id")

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