demographics {completejourney} | R Documentation |
Household demographic metadata.
Description
Household demographic metadata for households participating in the Customer Journey study. Due to nature of the data, the demographic information is not available for all households.
Usage
demographics
Format
A data frame with 801 rows and 8 variables
household_id: Uniquely identifies each household
age: Estimated age range
income: Household income range
home_ownership: Homeowner status (Homeowner, Renter, Unknown)
marital_status: Marital status (Married, Single, Unknown)
household_size: Size of household up to 5+
household_comp: Household composition description
kids_count: Number of children present up to 3+
Value
demographics |
a tibble |
Source
84.51°, Customer Journey study, http://www.8451.com/area51/
Examples
# full data set
demographics
# Transaction line items that don't have household metadata
require("dplyr")
transactions_sample %>%
anti_join(demographics, "household_id")
[Package completejourney version 1.1.0 Index]