coupons {completejourney}

Coupon metadata.

Description

Coupon metadata for all coupons used in campaigns advertised to households participating in the Customer Journey study.

Usage

coupons

Format

A data frame with 116,204 rows and 3 variables

• coupon_upc: Uniquely identifies each coupon (unique to household and campaign)

• product_id: Uniquely identifies each product

• campaign_id: Uniquely identifies each campaign

Value

coupons

a tibble

Source

84.51°, Customer Journey study, http://www.8451.com/area51/

Examples

# full data set
coupons

# Join product metadata to coupon dataset
require("dplyr")
coupons %>%
  left_join(products, "product_id")