campaigns {completejourney} | R Documentation |
Campaigns to household data.
Description
Data on the campaigns received by each household in the Complete Journey study. Each household received a different set of marketing campaigns.
Usage
campaigns
Format
A data frame with 6,589 rows and 2 variables
campaign_id: Uniquely identifies each campaign; Ranges 1-27
household_id: Uniquely identifies each household
Value
campaigns |
a tibble |
Source
84.51°, Customer Journey study, http://www.8451.com/area51/
Examples
# full data set
campaigns
# Join household demographics metadata to campaigns dataset
require("dplyr")
campaigns %>%
left_join(demographics, "household_id")
[Package completejourney version 1.1.0 Index]