campaigns {completejourney}

Campaigns to household data.

Description

Data on the campaigns received by each household in the Complete Journey study. Each household received a different set of marketing campaigns.

Usage

campaigns

Format

A data frame with 6,589 rows and 2 variables

• campaign_id: Uniquely identifies each campaign; Ranges 1-27

• household_id: Uniquely identifies each household

Value

campaigns

a tibble

Source

84.51°, Customer Journey study, http://www.8451.com/area51/

Examples

# full data set
campaigns

# Join household demographics metadata to campaigns dataset
require("dplyr")
campaigns %>%
  left_join(demographics, "household_id")