weibo_hotels {coda.base}R Documentation

Hotel posts in social media


The 'weibo_hotels' data set aims at comparing the use of Weibo (Facebook equivalent in China) in hospitality e-marketing between small and medium accommodation establishments (private hostels, small hotels) and big and well-established business (such as international hotel chains or large hotels) in China. The 50 latest posts of the Weibo pages of each hotel (n = 10) are content-analyzed and coded regarding the count of posts featuring information on a 4-part composition [facilities, food, events, promotions]. Hotels were coded as large ā€œLā€ or small ā€œSā€ in the hotel size categorical variable.




An object of class data.frame with 10 rows and 5 columns.

[Package coda.base version 0.5.5 Index]