weibo_hotels {coda.base}

Hotel posts in social media

Description

The 'weibo_hotels' data set aims at comparing the use of Weibo (Facebook equivalent in China) in hospitality e-marketing between small and medium accommodation establishments (private hostels, small hotels) and big and well-established business (such as international hotel chains or large hotels) in China. The 50 latest posts of the Weibo pages of each hotel (n = 10) are content-analyzed and coded regarding the count of posts featuring information on a 4-part composition [facilities, food, events, promotions]. Hotels were coded as large “L” or small “S” in the hotel size categorical variable.

Usage

weibo_hotels

Format

An object of class data.frame with 10 rows and 5 columns.