customerSat {bayesm}R Documentation

Customer Satisfaction Data

Description

Responses to a satisfaction survey for a Yellow Pages advertising product. All responses are on a 10 point scale from 1 to 10 (1 is "Poor" and 10 is "Excellent").

Usage

data(customerSat)

Format

A data frame with 1811 observations on the following 10 variables:

...$q1 Overall Satisfaction
...$q2 Setting Competitive Prices
...$q3 Holding Price Increase to a Minimum
...$q4 Appropriate Pricing given Volume
...$q5 Demonstrating Effectiveness of Purchase
...$q6 Reach a Large Number of Customers
...$q7 Reach of Advertising
...$q8 Long-term Exposure
...$q9 Distribution
...$q10 Distribution to Right Geographic Areas

Source

Rossi, Peter, Zvi Gilula, and Greg Allenby (2001), "Overcoming Scale Usage Heterogeneity," Journal of the American Statistical Association 96, 20–31.

References

Case Study 3, Bayesian Statistics and Marketing by Rossi, Allenby, and McCulloch.
http://www.perossi.org/home/bsm-1

Examples

data(customerSat)
apply(as.matrix(customerSat),2,table)
## see also examples for 'rscaleUsage'

[Package bayesm version 3.1-4 Index]