camera {bayesm}

Conjoint Survey Data for Digital Cameras

Description

Panel dataset from a conjoint survey for digital cameras with 332 respondents. Data exclude respondents that always answered none, always picked the same brand, always selected the highest priced offering, or who appeared to be answering randomly.

Usage

data(camera)

Format

A list of lists. Each inner list corresponds to one survey respondent and contains a numeric vector (y) of choice indicators and a numeric matrix (X) of covariates. Each respondent participated in 16 choice scenarios each including 4 camera options (and an outside option) for a total of 80 rows per respondent.

Details

The covariates included in each X matrix are:

...$canon	an indicator for brand Canon
...$sony	an indicator for brand Sony
...$nikon	an indicator for brand Nikon
...$panasonic	an indicator for brand Panasonic
...$pixels	an indicator for a higher pixel count
...$zoom	an indicator for a higher level of zoom
...$video	an indicator for the ability to capture video
...$swivel	an indicator for a swivel video display
...$wifi	an indicator for wifi capability
...$price	in hundreds of U.S. dollars

Source

Allenby, Greg, Jeff Brazell, John Howell, and Peter Rossi (2014), "Economic Valuation of Product Features," Quantitative Marketing and Economics 12, 421–456.

Allenby, Greg, Jeff Brazell, John Howell, and Peter Rossi (2014), "Valuation of Patented Product Features," Journal of Law and Economics 57, 629–663.

References

For analysis of a similar dataset, see Case Study 4, Bayesian Statistics and Marketing Rossi, Allenby, and McCulloch.